Sunday, February 19, 2017

Android

Android is a mobile operating system developed by Google, based on the Linux kernel and designed primarily for touchscreen mobile devices such as smartphones and tablets. Android's user interface is mainly based on direct manipulation, using touch gestures that loosely correspond to real-world actions, such as swiping, tapping and pinching, to manipulate on-screen objects, along with a virtual keyboard for text input. In addition to touchscreen devices, Google has further developed Android TV for televisions, Android Auto for cars, and Android Wear for wrist watches, each with a specialized user interface. Variants of Android are also used on notebooks, game consoles, digital cameras, and other electronics.
Android has the largest installed base of all operating systems (OS) of any kind.Android has been the best selling OS on tablets since 2013, and on smartphones it is dominant by any metric.
Initially developed by Android, Inc., which Google bought in 2005,Android was unveiled in 2007 along with the founding of the Open Handset Alliance – a consortium of hardware, software, and telecommunication companies devoted to advancing open standards for mobile devices.As of July 2013, the Google Play store has had over one million Android applications ("apps") published – including many "business-class apps"that rival competing mobile platforms – and as of May 2016 over 65 billion applications downloaded.An April–May 2013 survey of mobile application developers found that 71% of developers create applications for Android,and a 2015 survey found that 40% of full-time professional developers see Android as their priority target platform, which is comparable to Apple's iOS on 37% with both platforms far above others.In September 2015, Android had 1.4 billion monthly active devices.
Android's source code is released by Google under an open source license, although most Android devices ultimately ship with a combination of free and open source and proprietary software, including proprietary software required for accessing Google services.Android is popular with technology companies that require a ready-made, low-cost and customizable operating system for high-tech devices.Its open nature has encouraged a large community of developers and enthusiasts to use the open-source code as a foundation for community-driven projects, which deliver updates to older devices, add new features for advanced users or bring Android to devices originally shipped with other operating systems. The success of Android has made it a target for patent (and copyright) litigation as part of the so-called "smartphone wars" between technology companies.

History

Android, Inc. was founded in Palo Alto, California in October 2003 by Andy Rubin (co-founder of Danger),Rich Miner (co-founder of Wildfire Communications, Inc.),Nick Sears (once VP at T-Mobile), and Chris White (headed design and interface development at WebTV to develop "smarter mobile devices that are more aware of its owner's [sic] location and preferences".The early intentions of the company were to develop an advanced operating system for digital cameras. Though, when it was realized that the market for the devices was not large enough, the company diverted its efforts toward producing a smartphone operating system that would rival Symbian and Microsoft Windows Mobile.Despite the past accomplishments of the founders and early employees, Android Inc. operated secretly, revealing only that it was working on software for mobile phones.That same year, Rubin ran out of money. Steve Perlman, a close friend of Rubin, brought him $10,000 in cash in an envelope and refused a stake in the company.
In July 2005, Google acquired Android Inc. for at least $50 million. Its key employees, including Rubin, Miner and White, stayed at the company after the acquisition.Not much was known about Android Inc. at the time, but many assumed that Google was planning to enter the mobile phone market with this move.At Google, the team led by Rubin developed a mobile device platform powered by the Linux kernel. Google marketed the platform to handset makers and carriers on the promise of providing a flexible, upgradeable system. Google had lined up a series of hardware component and software partners and signaled to carriers that it was open to various degrees of cooperation on their part.
Speculation about Google's intention to enter the mobile communications market continued to build through December 2006.An earlier prototype codenamed "Sooner" had a closer resemblance to a BlackBerry phone, with no touchscreen, and a physical, QWERTY keyboard, but was later re-engineered to support a touchscreen, to compete with other announced devices such as the 2006 LG Prada and 2007 Apple iPhone.In September 2007, InformationWeek covered an Evalueserve study reporting that Google had filed several patent applications in the area of mobile telephony.
Eric Schmidt, Andy Rubin and Hugo Barra at a 2012 press conference announcing Google's Nexus 7 tablet
On November 5, 2007, the Open Handset Alliance, a consortium of technology companies including Google, device manufacturers such as HTC, Sony and Samsung, wireless carriers such as Sprint Nextel and T-Mobile, and chipset makers such as Qualcomm and Texas Instruments, unveiled itself, with a goal to develop open standards for mobile devices.That day, Android was unveiled as its first product, a mobile device platform built on the Linux kernel.The first commercially available smartphone running Android was the HTC Dream, released on October 22, 2008.
Since 2008, Android has seen numerous updates which have incrementally improved the operating system, adding new features and fixing bugs in previous releases. Each major release is named in alphabetical order after a dessert or sugary treat; for example, version 1.5 "Cupcake" was followed by 1.6 "Donut". In 2010, Google launched its Nexus series of devices – a line of smartphones and tablets running the Android operating system, and built by manufacturing partners. HTC collaborated with Google to release the first Nexus smartphone,the Nexus One. Google has since updated the series with newer devices, such as the Nexus 5 phone and the Nexus 7 tablet. Google releases the Nexus phones and tablets to act as their flagship Android devices, demonstrating Android's latest software and hardware features. From 2013 until 2015, Google offered several Google Play Edition devices over Google Play. While not carrying the Google Nexus branding, these were Google-customized Android phones and tablets that also ran the latest version of Android, free from manufacturer or carrier modifications.
From 2010 to 2013, Hugo Barra served as product spokesperson, representing Android at press conferences and Google I/O, Google’s annual developer-focused conference. Barra's product involvement included the entire Android ecosystem of software and hardware, including Honeycomb, Ice Cream Sandwich, Jelly Bean and KitKat operating system launches, the Nexus 4 and Nexus 5 smartphones, the Nexus 7 and Nexus 10 tablets,and other related products such as Google Now and Google Voice Search, Google’s speech recognition product comparable to Apple’s Siri.In 2013, Barra left the Android team for Chinese smartphone maker Xiaomi.The same year, Larry Page announced in a blog post that Andy Rubin had moved from the Android division to take on new projects at Google.He was replaced by Sundar Pichai who became the new head of Android and Chrome OS,and, later, by Hiroshi Lockheimer when Pichai became CEO of Google.
In 2014, Google launched Android One, a line of smartphones mainly targeting customers in the developing world. In May 2015, Google announced Project Brillo as a cut-down version of Android that uses its lower levels (excluding the user interface), intended for the "Internet of Things" (IoT) embedded systems.
University of Cambridge research in 2015, concluded that almost 90% of Android phones in use had known but unpatched security vulnerabilities due to lack of updates and support.In a year since (mid-2015) that report, well over a billion Android smartphones have been sold (more than the just over billion sold in 2014); and Android 5.0 (with better security) and later, went from 5.4% market share to currently over half, which means that the 90% number must be very outdated; those phones now very likely represent less than half of all Android phones. Recent devices do get security updates;Android 5.0 introduced an improved centralized update system.

iOS

IOS 10 Homescreen iPhone 7.pngiOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that presently powers many of the company's mobile devices, including the iPhone, iPad, and iPod Touch. It is the second most popular mobile operating system globally after Android. iPad tablets are also the second most popular, by sales, against Android since 2013.
Originally unveiled in 2007 for the iPhone, iOS has been extended to support other Apple devices such as the iPod Touch (September 2007) and the iPad (January 2010). As of January 2017, Apple's App Store contains more than 2.2 million iOS applications,725,000 of which are native for iPads.These mobile apps have collectively been downloaded more than 130 billion times.
The iOS user interface is based upon direct manipulation, using multi-touch gestures. Interface control elements consist of sliders, switches, and buttons. Interaction with the OS includes gestures such as swipetappinch, and reverse pinch, all of which have specific definitions within the context of the iOS operating system and its multi-touch interface. Internal accelerometers are used by some applications to respond to shaking the device (one common result is the undo command) or rotating it in three dimensions (one common result is switching between portrait and landscape mode).
Major versions of iOS are released annually. The current version, iOS 10, was released on September 13, 2016.It runs on the iPhone 5 and later, iPad (4th generation) and later, iPad Pro, iPad Mini 2 and later, and the 6th-generation iPod Touch. In iOS, there are four abstraction layers: the Core OS, Core Services, Media, and Cocoa Touch layers.

History

In 2005, when Steve Jobs began planning the iPhone, he had a choice to either "shrink the Mac, which would be an epic feat of engineering, or enlarge the iPod". Jobs favored the former approach but pitted the Macintosh and iPod teams, led by Scott Forstall and Tony Fadell, respectively, against each other in an internal competition, with Forstall winning by creating the iPhone OS. The decision enabled the success of the iPhone as a platform for third-party developers: using a well-known desktop operating system as its basis allowed the many third-party Mac developers to write software for the iPhone with minimal retraining.Forstall also was responsible for creating a software developer's kit for programmers to build iPhone apps, as well as an App Store within iTunes.
The operating system was unveiled with the iPhone at the Macworld Conference & Expo, January 9, 2007, and released in June of that year.At first, Apple marketing literature did not specify a separate name for the operating system, stating simply what Steve Jobs claimed: "iPhone runs OS X" and runs "desktop applications"when in fact it runs a variant of [Mac] OS X, that doesn't run OS X software unless it has been ported to the incompatible operating system. Initially, third-party applications were not supported. Steve Jobs' reasoning was that developers could build web applications that "would behave like native apps on the iPhone".On October 17, 2007, Apple announced that a native Software Development Kit (SDK) was under development and that they planned to put it "in developers' hands in February".On March 6, 2008, Apple released the first beta, along with a new name for the operating system: "iPhone OS".
On September 5, 2007, Apple released the iPod Touch, which had most of the non-phone capabilities of the iPhone. Apple also sold more than one million iPhones during the 2007 holiday season.On January 27, 2010, Apple announced the iPad, featuring a larger screen than the iPhone and iPod Touch, and designed for web browsing, media consumption, and reading.
In June 2010, Apple rebranded iPhone OS as "iOS". The trademark "IOS" had been used by Cisco for over a decade for its operating system, IOS, used on its routers. To avoid any potential lawsuit, Apple licensed the "IOS" trademark from Cisco.
In October 2016, Apple opened its first iOS Developer Academy in Naples inside University of Naples Federico II's new campus.

History of technology

The history of technology is the history of the invention of tools and techniques and is similar to other sides of the history of humanity. Technology can refer to methods ranging from as simple as language and stone tools to the complex genetic engineering and information technology that has emerged since the 1980s.
New knowledge has enabled people to create new things, and conversely, many scientific endeavors are made possible by technologies which assist humans in travelling to places they could not previously reach, and by scientific instruments by which we study nature in more detail than our natural senses allow.
Since much of technology is applied science, technical history is connected to the history of science. Since technology uses resources, technical history is tightly connected to economic history. From those resources, technology produces other resources, including technological artifacts used in everyday life.
Technological change affects, and is affected by, a society's cultural traditions. It is a force for economic growth and a means to develop and project economic, political and military power.

Measuring technological progress

Many sociologists and anthropologists have created social theories dealing with social and cultural evolution. Some, like Lewis H. Morgan, Leslie White, and Gerhard Lenski have declared technological progress to be the primary factor driving the development of human civilization. Morgan's concept of three major stages of social evolution (savagery, barbarism, and civilization) can be divided by technological milestones, such as fire. White argued the measure by which to judge the evolution of culture was energy.
For White, "the primary function of culture" is to "harness and control energy." White differentiates between five stages of human development: In the first, people use energy of their own muscles. In the second, they use energy of domesticated animals. In the third, they use the energy of plants (agricultural revolution). In the fourth, they learn to use the energy of natural resources: coal, oil, gas. In the fifth, they harness nuclear energy. White introduced a formula P=E*T, where E is a measure of energy consumed, and T is the measure of efficiency of technical factors utilizing the energy. In his own words, "culture evolves as the amount of energy harnessed per capita per year is increased, or as the efficiency of the instrumental means of putting the energy to work is increased". Russian astronomer Nikolai Kardashev extrapolated his theory, creating the Kardashev scale, which categorizes the energy use of advanced civilizations.
Lenski's approach focuses on information. The more information and knowledge (especially allowing the shaping of natural environment) a given society has, the more advanced it is. He identifies four stages of human development, based on advances in the history of communication. In the first stage, information is passed by genes. In the second, when humans gain sentience, they can learn and pass information through by experience. In the third, the humans start using signs and develop logic. In the fourth, they can create symbols, develop language and writing. Advancements in communications technology translates into advancements in the economic system and political system, distribution of wealth, social inequality and other spheres of social life. He also differentiates societies based on their level of technology, communication and economy:
  • hunter-gatherer,
  • simple agricultural,
  • advanced agricultural,
  • industrial,
  • special (such as fishing societies).
In economics productivity is a measure of technological progress. Productivity increases when fewer inputs (labor, energy, materials or land) are used in the production of a unit of output.Another indicator of technological progress is the development of new products and services, which is necessary to offset unemployment that would otherwise result as labor inputs are reduced. In developed countries productivity growth has been slowing since the late 1970s; however, productivity growth was higher in some economic sectors, such as manufacturing.For example, in employment in manufacturing in the United States declined from over 30% in the 1940s to just over 10% 70 years later. Similar changes occurred in other developed countries. This stage is referred to as post-industrial.
In the late 1970s sociologists and anthropologists like Alvin Toffler (author of Future Shock), Daniel Bell and John Naisbitt have approached the theories of post-industrial societies, arguing that the current era of industrial society is coming to an end, and services and information are becoming more important than industry and goods. Some extreme visions of the post-industrial society, especially in fiction, are strikingly similar to the visions of near and post-Singularity societies.

Saturday, February 18, 2017

Skype

Screenshot of SkypeSkype is an application that provides video chat and voice call services. Users may exchange such digital documents as images, text, video and any other, and may transmit both text and video messages. Skype allows the creation of video conference calls.
Skype is based on a freemium model. Much of the service is free, but Skype Credit or a subscription is required to call a landline or a mobile phone number. At the end of 2010, there were over 660 million worldwide users, with over 300 million estimated active each month as of August 2015.At one point in February 2012, there were thirty four million users concurrently online on Skype.
First released in August 2003, Skype was created by the Swede Niklas Zennström and the Dane Janus Friis, in cooperation with Ahti Heinla, Priit Kasesalu, and Jaan Tallinn, Estonians who developed the backend that was also used in the music-sharing application Kazaa. In September 2005, eBay acquired Skype for $2.6 billion.
In September 2009,Silver Lake, Andreessen Horowitz and the Canada Pension Plan Investment Board announced the acquisition of 65% of Skype for $1.9 billion from eBay, which attributed to the enterprise a market value of $2.92 billion. Microsoft bought Skype in May 2011 for $8.5 billion. Skype division headquarters are in Luxembourg but most of the development team and 44% of all the division's employees are still situated in Tallinn and Tartu, Estonia.
Skype allows users to communicate over the Internet by voice using a microphone, by video using a webcam, and by instant messaging. Skype-to-Skype calls to other users are free of charge, while calls to landline telephones and mobile phones (over traditional telephone networks) are charged via a debit-based user account system called Skype Credit. Some network administrators have banned Skype on corporate, government, home, and education networks,citing such reasons as inappropriate usage of resources, excessive bandwidth usage and security concerns.
Skype originally featured a hybrid peer-to-peer and client–server system.Skype has been powered entirely by Microsoft-operated supernodes since May 2012.The 2013 mass surveillance disclosures revealed that Microsoft had granted intelligence agencies unfettered access to supernodes and Skype communication content.

History

Skype was founded in 2003 by Niklas Zennström, from Sweden, and Janus Friis, from Denmark.The Skype software was created by Estonians Ahti Heinla, Priit Kasesalu, and Jaan Tallinn. The first public beta version was released on 29 August 2003.
In June 2005, Skype entered into an agreement with the Polish web portal Onet.pl for an integrated offering on the Polish market.On 12 September 2005, eBay Inc. agreed to acquire Luxembourg-based Skype Technologies SA for approximately US$2.5 billion in up-front cash and eBay stock, plus potential performance-based consideration.
On 1 September 2009, it was announced that eBay was selling 65% of Skype to Silver Lake, Andreessen Horowitz, and the Canada Pension Plan Investment Board for US$1.9 billion, valuing Skype at US$2.75 billion.

WhatsApp

WhatsApp Messenger is a freeware, cross-platform and end-to-end encrypted instant messaging application for smartphones.It uses the Internet to make voice calls, one to one video calls; send text messages, documents, PDF files, images, GIF, videos, user location, audio files, phone contacts and voice notes to other users using standard cellular mobile numbers.
WhatsApp Inc., based in Mountain View, California, was acquired by Facebook in February 2014 for approximately US$19.3 billion.By February 2016, WhatsApp had a user base of over one billion,making it the most popular messaging application at the time.

History

WhatsApp, was incorporated in 2009 by Brian Acton and Jan Koum, both former employees of Yahoo!. After Koum and Acton left Yahoo! in September 2007, the duo traveled to South America as a break from work.At one point they applied for jobs at Facebook but were rejected.For the rest of the following years Koum relied on his $400,000 savings from Yahoo!. In January 2009, after purchasing an iPhone and realizing that the App Store would soon create an industry of apps, Koum started visiting his friend Alex Fishman in West San Jose where the three would discuss "... having statuses next to individual names of the people", but this was not possible without an iPhone developer. Fishman found a Russian developer on RentACoder.com, Igor Solomennikov, and introduced him to Koum. Koum named the app "WhatsApp" to sound like "what's up". On February 24, 2009, he incorporated WhatsApp Inc. in California. However, because early versions of WhatsApp often crashed or got stuck at a particular point, Koum felt like giving up and looking for a new job, upon which Acton encouraged him to wait for a "few more months".
In June 2009, Apple launched push notifications, allowing users to be pinged when they were not using an app. Koum changed WhatsApp so that when a user's status is changed, everyone in the user's network would be notified.WhatsApp 2.0 was released with a messaging component and the number of active users suddenly increased to 250,000. Acton was still unemployed and managing another startup, and he decided to join the company.In October 2009, Acton persuaded five former friends in Yahoo! to invest $250,000 in seed funding, and Acton became a co-founder and was given a stake. He officially joined on November 1.After months at beta stage, the application eventually launched in November 2009 exclusively on the App Store for the iPhone. Koum then hired a friend who lived in Los Angeles, Chris Peiffer, to develop the BlackBerry version, which arrived two months later.
WhatsApp was switched from a free to paid service to avoid growing too fast, mainly because the primary cost was sending verification texts to users. In December 2009, the ability to send photos was added to WhatsApp for the iPhone. By early 2011, WhatsApp was one of the top 20 apps in Apple's U.S. App Store.
In April 2011, Sequoia Capital was the only venture investor in WhatsApp and paid approximately $8 million for more than 15 percent of the company, after months of negotiation with Sequoia partner Jim Goetz.
By February 2013, WhatsApp had about 200 million active users and 50 staff members. Sequoia invested another $50 million, and WhatsApp was valued at $1.5 billion.
In a December 2013 blog post, WhatsApp claimed that 400 million active users use the service each month.[17] As of April 22, 2014, WhatsApp had over 500 million monthly active users, 700 million photos and 100 million videos were being shared daily, and the messaging system was handling more than 10 billion messages each day.On August 24, 2014, Koum announced on his Twitter account that WhatsApp had over 600 million active users worldwide. At that point WhatsApp was adding about 25 million new users every month, or 833,000 active users per day.With 65 million active users representing 10% of the total worldwide users, India has the largest number of consumers.

Snapchat

Snapchat is an image messaging and multimedia mobile application created by Evan Spiegel, Bobby Murphy, and Reggie Brown,former students at Stanford University, and developed by Snap Inc., originally Snapchat Inc. One of the principal concepts of Snapchat is that pictures and messages are only available for a short time before they become inaccessible. The prototype for Snapchat was started by Brown and Spiegel as a project for one of Spiegel's classes at Stanford, where Spiegel was a product design major. Beginning as "Picaboo", the idea was to create a selfie app (application) which allowed users to share images that were explicitly short-lived and self-deleting. The temporary nature of the pictures would therefore encourage frivolity and emphasize a more natural flow of interaction.When, in April 2011, Spiegel floated the product idea in front of his class as a final project, the classmates focused on the impermanent aspect of the potential product, and balked at the thought of temporary photos.Murphy was eventually brought into the project to write the source code for the application, and Picaboo first launched as an iOS-only app in July 2011 from Evan Spiegel's living room (who was still staying at home with his father when not away at school). The application was relaunched two months later under the name Snapchat.
Snapchat evolved into a mix of private messaging and public content, including brand networks, publications, and live events such as sports and music. Nevertheless, according to survey studies conducted in March 2016, the personal oriented messaging was still being accessed by users more than the publicly offered content that was being presented. 71% of users surveyed said that they preferred the app for its chat, messaging, and imaging services, versus 5% who almost exclusively chose the various events, published features, and media content on a daily basis. 24% responded that they accessed all features equally. However, about three quarters of those surveyed were also familiar with the events, media brands, and celebrity content, having a favorable opinion of those areas.

Twitter

Twitter is an online news and social networking service where users post and interact with messages, "tweets," restricted to 140 characters. Registered users can post tweets, but those who are unregistered can only read them. Users access Twitter through its website interface, SMS or a mobile device app.Twitter Inc. is based in San Francisco, California, United States, and has more than 25 offices around the world.
Twitter was created in March 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams and launched in July, whereby the service rapidly gained worldwide popularity. In 2012, more than 100 million users posted 340 million tweets a day,and the service handled an average of 1.6 billion search queries per day.In 2013, it was one of the ten most-visited websites and has been described as "the SMS of the Internet".As of March 2016, Twitter had more than 310 million monthly active users.On the day of the 2016 U.S. presidential election, Twitter proved to be the largest source of breaking news, with 40 million tweets sent by 10 p.m. (Eastern Time) that day.

History

Creation and initial reaction

A blueprint sketch, c. 2006, by Jack Dorsey, envisioning an SMS-based social network.
Twitter's origins lie in a "daylong brainstorming session" held by board members of the podcasting company Odeo. Jack Dorsey, then an undergraduate student at New York University, introduced the idea of an individual using an SMS service to communicate with a small group.The original project code name for the service was twttr, an idea that Williams later ascribed to Noah Glass,inspired by Flickr and the five-character length of American SMS short codes. The decision was also partly due to the fact that domain twitter.com was already in use, and it was six months after the launch of twttr that the crew purchased the domain and changed the name of the service to Twitter.The developers initially considered "10958" as a short code, but later changed it to "40404" for "ease of use and memorability".Work on the project started on March 21, 2006, when Dorsey published the first Twitter message at 9:50 PM Pacific Standard Time (PST): "just setting up my twttr".Dorsey has explained the origin of the "Twitter" title:
...we came across the word 'twitter', and it was just perfect. The definition was 'a short burst of inconsequential information,' and 'chirps from birds'. And that's exactly what the product was.
The first Twitter prototype, developed by Dorsey and contractor Florian Weber, was used as an internal service for Odeo employees and the full version was introduced publicly on July 15, 2006.In October 2006, Biz Stone, Evan Williams, Dorsey, and other members of Odeo formed Obvious Corporation and acquired Odeo, together with its assets—including Odeo.com and Twitter.com—from the investors and shareholders.Williams fired Glass, who was silent about his part in Twitter's startup until 2011.Twitter spun off into its own company in April 2007.Williams provided insight into the ambiguity that defined this early period in a 2013 interview:
With Twitter, it wasn't clear what it was. They called it a social network, they called it microblogging, but it was hard to define, because it didn't replace anything. There was this path of discovery with something like that, where over time you figure out what it is. Twitter actually changed from what we thought it was in the beginning, which we described as status updates and a social utility. It is that, in part, but the insight we eventually came to was Twitter was really more of an information network than it is a social network.
The tipping point for Twitter's popularity was the 2007 South by Southwest Interactive conference. During the event, Twitter usage increased from 20,000 tweets per day to 60,000."The Twitter people cleverly placed two 60-inch plasma screens in the conference hallways, exclusively streaming Twitter messages," remarked Newsweek's Steven Levy. "Hundreds of conference-goers kept tabs on each other via constant twitters. Panelists and speakers mentioned the service, and the bloggers in attendance touted it."
Reaction at the conference was highly positive. Blogger Scott Beale said that Twitter was "absolutely ruling" SXSWi. Social software researcher danah boyd said Twitter was "owning" the conference.Twitter staff received the festival's Web Award prize with the remark "we'd like to thank you in 140 characters or less. And we just did!"The first unassisted off-Earth Twitter message was posted from the International Space Station by NASA astronaut T. J. Creamer on January 22, 2010.By late November 2010, an average of a dozen updates per day were posted on the astronauts' communal account, @NASA_Astronauts. NASA has also hosted over 25 "tweetups", events that provide guests with VIP access to NASA facilities and speakers with the goal of leveraging participants' social networks to further the outreach goals of NASA. In August 2010, the company appointed Adam Bain from News Corp.'s Fox Audience Network as president of revenue.